Deciding when to hire a cleaning company is the same thing when deciding to hire a publicist for artist. The only thing that is different though is, with artists, the publicist whom will be hired differs from the artist themselves, the publicist that will be hired and the manager who will be overseeing things.
So with this in mind, how you are going to make the process a bit easier and ensure that you are doing it correctly?
Create a Buzz
In this manner, it can be done by hosting live shows. Anyone can literally play on their own or even come up with a record. For any budding artists, live shows might just be their bread and butter. It is literally the source of income. With the growing fan base on the side, it shows as proof that you are doing something good.
For majority of independent artist who don’t have strong past publicity, it only says how serious you are in your career. As for the press, it says that you have fans who are eager to read their coverage of you and share it on social media platforms.
Introduce an Album
Your prospective publicist must hear your music played recorded and live. This is an essential process to better understand you sonically.
From this point, they’ll be able to come up with a strategy on how to effectively publicize you in front of your market. Remember, all this will start with the album you have created so make sure it is good!
Establish Your PR
If you feel good with your music either recorded or live, then now is the best time to save money to have that good PR. Just so you know, PRs can be so expensive. Having a budget prior to working with a publicist will save you time.
There may be some who are just simply out of your budget while others are more willing to negotiate. If you are looking for something that will really deliver, it is best to focus on those that have proven track record. They may cost you money for sure, but rest assure that you’ll see the results you are expecting from them.