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The Beginning and End of MTV

Pay television, otherwise called subscription television or premium television, are television services that is based on subscriptions which is typically offered by providers of multi-channel television, such as, and also through digital terrestrial, as well as streaming television.

Subscription television started in the transition of multi-channel and gradually shifted into the age of post-network. Several places across the globe, particularly in Latin America, US and France, have offered subscription of analog terrestrial signals that are encrypted as well.

Similar to premium entertainment services, pay televisions are more on movies or programs that are for entertainment in general, however such services could also add in programs dedicated to sports, and adult entertainment.

The Beginning and End of MTV

Another form of television programming that used to be popularly offered by pay television providers is music  television programs which is primarily plays official music videos from music artists, usually on dedicated TV channels that broadcast on cable or satellite. Channels for music television may host their individual top hit charts, or music awards and prizes.

One of the most popular TV channel for music that millions of people tune in to was MTV. Initially introduced as “Sight on Sound”, MTV, a cable TV channel in the United States, was launched in December 1977. Headquartered in the city of New York, MTV functions as the flagship property of the ViacomCBS, particularly the division of Domestic Media Networks , which is based in the same city as well. Later, the channel launched as MTV on the 1st of August 1981.

Originally, MTV aired or broadcasted music videos with the management of television personalities called “video jockeys” or VJs, however in the years many since its launch, the network considerably toned down its spotlight on music for original reality shows or programming that targets teenagers as well as young adults. Over the years, although it has achieved success, the programming and the influence of the network have been the center and topic of controversy.

In the Unites States, MTV has produced many sister channels as well as affiliated channels worldwide, wherein several have become independent. As of January 2016, around 90.6 million households in the United States have received or subscribed to the TV program channel.